Yes I blog a lot about do-it-yourself copywriting techniques, but sometimes it does pay to outsource your copywriting.
If You Have Trouble Getting Started
Some Virtual Assistants that write copy are fantastic re-writers, but not terribly good at coming up with new ideas. If you’re often stumped for inspiration but have no trouble at all editing someone else’s poor copy, then outsourcing can be perfect for you.
If You Are Running On Overwhelm
Sometimes you really will have more work than you can handle, and outsourcing is great for getting those jobs done. In another scenario, you may be stressed out by basic life problems, and outsourcing work can ensure that all your assignments get done without you having to worry about them.
Tip: Find a less-talented writer who’s willing to work for a lower fee while they build experience. Polish up their copy to a beautiful shine and send it on to the client knowing that it’s as good as anything you could have done – but without the stress of coming up with an angle yourself.
Now, let’s look at a few of the dont”s for outsourcing copywriting:
- Don’t forget your own percentage of the client fee – you found them and you do the edits to make sure the copy is just what they want. You deserve a portion of the fee.
- Don’t outsource to incompetents – hiring a writer who will work for less than you would is great, but be sure there’s something to work with. If you spend just as much time editing as you would have writing, it’s not saving you any stress.
- Don’t outsource so much you don’t have an income – make sure that your bills are taken care of before you outsource. Yes, you’ll get a percentage of their writing, but don’t forget to calculate the salary you need and make sure you’ll meet it.
About the Author: Allison Nazarian is a writer who works closely with organizations of all sizes to put stories into words. Learn more about Allison and her services at AllisonN.com.
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