Do you produce, develop or write a newsletter for your Virtual Assistant business and/or for your clients’ businesses?
A consistent (both in frequency or publication and in quality of content) newsletter can be a phenomenal communications, P.R. and sales tool for your VA business.
Here are just some tips to keep in mind when launching or re-visiting your newsletter:
- Know your potential customer so you can give them news they actually care about. Writing directly to your audience – their want, their needs, their interests – is essential (haven’t we heard that somewhere before?).
- Use the 80/20 rule. Newsletters are meant to inform and advice, not to push and sell. Go with about 80% information and 20% about your services, a new product, a current special – as long as you are being of service and making yourself a valuable resource for the reader, promotion to the right extent is fine. And expected!
- Keep your design clean and eye-friendly. Large blocks of black copy are a definite turnoff. Make the design and even the copy flow well, and maintain a simple and clean approach throughout.
- Use catchy headlines and detailed captions. Appealing headlines entice your readers to keep on reading and prevent them from over-scanning and missing out altogether.
Newsletters can do something regular marketing pieces cannot, and that’s help you form a consistent, ongoing relationship with your potential customer (or your existing customer).
If your potential customer feels that you not only understand them, but that know your stuff as a VA, they are more than likely to call on…guess who?…when it’s time to hire a Virtual Assistant.
With a newsletter, you can:
- Give your customers useful news they can use on subjects they care about. The key to a successful newsletter is giving more than what is expected and doing so consistently.
- Inform your customers about the benefits of your new products. A newsletter gives you more room to explain your new products or services. Don’t just tell your customer what’s new; show them how they can use the product and how it will help make their lives better. Your purpose is to solve their problems, and show them just how you intend to do this.
- Provide a glimpse into your personal workings, into what makes you you. Without going overboard, you can show who you are as a person, let your personality shine and be ‘real.” People are particularly intrigued when you can discuss something in your own life and then relate it back to the service, product or expertise you provide.
About the Author: Allison Nazarian is a writer who works closely with organizations of all sizes to put stories into words. Learn more about Allison and her services at AllisonN.com.
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