From the category archives:

Small Business Ideas

Native Video Views Skyrocket on Facebook: Marketers Take Note

by Michelle MangenFebruary 25, 2015 Small Business Ideas

If you’re like me, you’re probably watching a lot of videos posted on Facebook these days. That’s because video on Facebook is absolutely booming. No surprise there. Video captures attention in a way that other content often doesn’t. From a marketing standpoint, video is a powerful way to boost exposure and engagement. Videos tend to […]

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SEO: The New Way Must Replace the Old Way

by Michelle MangenFebruary 18, 2015 Small Business Ideas

With algorithm updates like Panda, Penguin and Pigeon, marketers and their SEO teams have had to adapt the way they work to continue to produce effective outcomes. Continuing to employ tactics based on outdated practices, things like ineffective link building or those ridiculous press releases blasted all over the Web, is now more likely to […]

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Go Mobile or Go Home

by Michelle MangenJanuary 22, 2015 Small Business Ideas

Do you know how your customers are finding you? Can they access your website and contact information on a smartphone or iPad? I live in a small city of approx. 150,000. Our city is the “gateway” you might say to cottage country and ski country in Muskoka, Georgian Bay and Haliburton in Central Ontario – […]

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How To Conduct A Twitter Audit in 1 Hour Or Less

by Michelle MangenJanuary 16, 2015 Small Business Ideas

Twitter was the first social media platform that I really fell in love with. I love the simplicity of the platform, the fast-moving stream of information that I always find valuable, and the information and insights I can take away from it in just a short period of time that always help me do my […]

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Is Your Copywriting Interesting?

by Michelle MangenNovember 4, 2014 Small Business Ideas

This is no time to get metaphysical about it. Quantum mechanics can be fascinating in theory, but their actual explanation is often so dull you’d rather have a dentist drilling in your molars than sit through it. Your topic may be interesting, but what we’re really asking is whether your copywriting has made it seem […]

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