One of my favorite friends on Twitter is Cheryl Kinney – she is a Sales Agent for WashTrends a car wash magazine. Cheryl is a person who truly understands the power of engaging and creating a relationship with people one Tweet at a time. This is a guest post from Cheryl. I was surprised and delighted to see there are so many car washes who are growing their businesses through Twitter. After all, we all want to have a clean car so what better place for them to connect with the social savvy consumers of 2009!
If you are interested you can get a free subscription delivered to either your inbox or your regular ol’ mailbox – just visit their site. They currently have over 5,000 subscriptions (not counting online version). And have experienced a huge increase in readership since launching on Twitter.
Post from Cheryl:
We all know Twitter is a free avenue for building relationships with people who share similar or like interests. Twitter is also an effective tool that lets you build relationships by exchanging information such as quotes, educational business links or amusing information that becomes part of your day. The benefits of using Twitter are learning, quick communication, relationship building and marketing (which I will talk about further).
It is amazing, especially from my standpoint, as an advertising Sales Agent, because I am building relationships with car wash operators in a way I could never have done before. Car wash operators agree, “Twitter has allowed me to interact with my customers on a level of 24-hour contact that I was never able to attain,” says John Good (@bubblesgalorecw).
Car wash operators also have the ability to talk globally with one another in a non-competing environment. For me, I have a new opportunity to learn more about the car wash operator side of the industry, as well as what the readers of WashTrends are looking for.
As of now, there are over 100 car washes that have Twitter accounts in the U.S., Canada and internationally. I can connect with them and give them a quick tutoring about how to ENGAGE in conversation and find local tweeps (customers) to build relationships with in their car wash local area market. Many car washes do insta-marketing via coupons that they put on Twitter and send to their customers via Twitter.
Twittering as a marketing tool has become part of my day, just like checking email, making sales calls and taking care of my flower garden. I am growing relationships one tweet at a time! Tweeter Carisma car wash commented to me, “I just wanted to say thank you for all the great information, you have motivated me!”
Some of the car washes that I twitter with often are:
@ultimatecarwash – Dania Beach, Fl
@ACarWash – Hollywood, Fl
@CapitolPremier – SanJose, CA
@bubblesgalorecw – Davison, MI
@southlandauto – Grand Rapids, MI
@QualityCarwash – Holland, MI
@Selfservecarwash – Ashland, OH
@TerriblesMVP – Las Vegas, NV
@Cantoncarwash – Baltimore, MD
@FroggyCarwash – Cincinatti, OH
@Metrocarwash – Boise, ID
@LakeAustinAutoSpa – Lake Austin, TX
@GrandWashAuto Thornbury – Melbourne, Australia
@Jerryscarwash – Wexford,PA
@BuggyBath – Elizabeth, KY
@CarismaCarwash – San Clemente, CA
@CastellAustell – Austell ,GA
@Quackals – locations in Colorado, CA and TX @Fountaincarwash – Plano, TX
@flyinhandcarwash – Farmingdale, NY
Some vendors/suppliers on Twitter are:
National Chemical – @nachemical
National Pride CarWash Equipment – @selfservecarwash
CarWashCameras.com – @ruggedcctv
DRB Systems – @DoreenDRB
The International Carwash Association – @carwashorg
I look forward to seeing you on Twitter!
Cheryl Kinney, Bay Media Inc. @ckinney
Director of Advertising Sales
Cheryl@WashTrends.com
www.WashTrends.com • 410-647-8402
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