Yes, it’s true.
I know all of you are very good at what you do. I know you love what you do. I don’t expect you to want to or try to become full-time copywriters.
But what I do know and do expect is that you will have, and have probably already started to have, requests from clients wanting you to write a web page or landing page or sales copy or a blog entry here and there.
And while you stress out over whether to take on the copywriting project as part of your larger Virtual Assistant and Internet marketing duties, you wish you had a good system or just somewhere to start to write good copy.
Here’s the thing: You’re not full-time copywriters and you don’t need to be. You may not be a copywriter by profession, but you must be a salesperson, for your own self and your clients.
The right words will make the sale…guaranteed.
The right words and: Consistency, consistency, consistency
I always tell people that in copywriting and marketing, consistency, consistency, consistency is like the location, location, location of real estate.
Being consistent applies to many areas, including:
Tone: Tone is a huge part of determining who your market is is determining who you are as a business. All of these areas should be consistent with the tone of who you are as a business. Casual, formal, conservative, techie, laid-back, aggressive — whatever you are as a business, let the tone of the words consistently reflect that. No matter what or where you are writing, your tone needs to match and be consistent.
Schedule: You need to be consistent about when and how you write. If you have a blog, you need to schedule a minimum of 2-3 blog posts per week. You need to schedule your research and monitoring – these aren’t extras, these are necessities. You also need to schedule how often you will review all of your marketing and update your plan or schedule.
Rules. In marketing and copywriting, sometimes we break or bend rules for specific reasons, and that is fine. But you must know the rules well to be able to break them in a way that is OK.
I majored in English in college and have a degree in journalism – grammar is something I know well. I could spend all day editing books and papers, though I don’t. The point is that I know the rules. That’s important.
In marketing, sometimes you can bend the rules – but only if you are consistent about how you break something and only if you have a good reason to do so.
About the Author: Allison Nazarian is a writer who works closely with organizations of all sizes to put stories into words. Learn more about Allison and her services at AllisonN.com.
Photo Credit: Photoxpress user Vasiliy Koval