Along with providing target-specific scenarios to help create compelling reasons to stick around for your sales pitch, figuring out your target markets will also help you figure out what kind of voice you should be using for your writing.
If in your Virtual Assistant business you primarily serve coaches and internet marketers, you may want to use a different voice when speaking to each. Greater results will likely be found by speaking to them separately.
A younger crowd tends toward slang, humor, and snappy arguments when they decide what they like. A middle-aged crowd is much more compelled by firm, intelligent, authoritative arguments for your product or service. Using a sassy tone may work great if your target market is a young crowd, but it may backfire horribly if you use it for copy intended for octogenarians.
Keeping an eye on your language in deference to your target market is smart too, and we’re not talking about swearing. Certain phrases or catchwords are great for the right market, but can come off as condescending, insulting, or just plain confusing when you direct them toward the wrong market. If your target market is lower-class economically, for example, telling them that your new service will help them fund their 401k won’t be received the same way as it would if you said the same thing to Wall Street executives.
About the Author: Allison Nazarian is a writer who works closely with organizations of all sizes to put stories into words. Learn more about Allison and her services at AllisonN.com.
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