Native-Video-Views-Skyrocket-on-Facebook-Marketers-Take-NoteIf you’re like me, you’re probably watching a lot of videos posted on Facebook these days. That’s because video on Facebook is absolutely booming. No surprise there. Video captures attention in a way that other content often doesn’t. From a marketing standpoint, video is a powerful way to boost exposure and engagement. Videos tend to capture attention as you scroll through the Newsfeed, they are easy to click on and explore and a great time suck. You’re smiling because you know just what I mean, don’t you?

The uploading of native videos (which simply means uploading videos directly to Facebook and not linking to YouTube or another video host), has increased over 3 and 1/2 times year-over-year. According to Inside Facebook, more than 50% of people who log into Facebook each day in the U.S. watch at least one video, and 65% of those views happen on mobile. As an aside, one of the reasons that the ALS Ice Bucket Challenge was hailed as such a success was because that exercise actually taught a whole bunch of people about how easy it is to shoot and upload native video to Facebook – some 2.4 million of them to be exact. Without question, the ALS Association benefitted from this successful campaign, but Facebook was a huge beneficiary as well, making Facebook users more and more comfortable with video.

Not surprisingly, brands have started to shift their focus regarding video in a big way. In a report published by Social Baker  over 180,000 Facebook videos were analyzed across 20,000 pages owned by brands, media companies, celebrities, and entertainment companies. Here are the results they observed:

Social Baker Share of Number of video postThe significant increase in video uploads to Facebook started happening in May of 2014, and look at how that growth trend continued through the end of the year. Also take note of how YouTube uploads decreased. This clearly demonstrates that not only have users embraced native video uploads to Facebook, marketers have embraced Facebook video as well.

The main reason for the increase in uploads is the high level of engagement and interaction that brands receive. In the following chart, you can clearly see the significant increase in video interaction on Facebook versus YouTube.

Social Baker State Of Interaction 

What does this mean for publishers and content creators?

What does this mean for publishers and content creators? Obviously, integrating video into your content strategy in the social space is more important than ever before. Video content needs to be compelling and short enough to keep the attention span of viewers. If used for brand/marketing purposes, it’s also probably important for that content to be sponsored, since Facebook has become largely pay to play.

It’s also important to remember that the vast majority of Facebook users are accessing the site from mobile devices, so keep that in mind as you’re developing your video content. Note that Facebook videos play silently and it’s only when a user clicks on a video that audio is heard. With that in mind, create your videos to work well with or without sound. Consider adding text and graphics to make your videos visually interesting, even if played without sound.

Bottom line, native video and Facebook go very nicely together. Native video, done well, can be a breath of fresh air in the Facebook News Feed and it should be something you’re considering as part of your integrated marketing plan. What about you and video? Are you experimenting with it as part of your content marketing mix? What kind of results have you seen? We would love to hear what’s working for you and/or what you’re seeing in terms of traffic and results.

More resources on this topic:

Why You Should Make Facebook Video Part of Your Game Plan
How Facebook Is Going to Battle With YouTube
Facebook Readying YouTube-Like Rival, Per Analyst Report 12/03/2014

photo credit: Wired Photostream via photopin cc

This article was written by Shelly Kramer and published originally on V3 Integrated Marketing Blog.

===

Have you been wondering "How Do I Start A Virtual Assistant Business? or "How To Find Virtual Assistant Jobs?".

{ 0 comments }

Community Manager JobCommunity Manager and Outreach Help Needed

NOTE: You can sign up to get notified by email every time I have a lead/referral to pass along.

Deadline to apply: Friday, February 27, 2015

We’re looking for some part-time help to enhance our community outreach.

This position is currently seeking someone who can put in approx. two hours per day (Monday-Friday) for a total of no more than 10 hours per week. (could grow into more)

US and Canada only

Specifically we’re looking for someone who has the ability to:

  • Engage with members of the community on social media and on the sites in comments;
  • Be an active ambassador to develop and further relationships with key community members;
  • Lead our blogger outreach efforts on special initiatives;
  • Produce special online events on the sites once or twice a month.

One of our sites has over 1 million registered users and the other receives in excess of one million visitors a month, and is widely regarded as a prime source of small-business breaking news and advice. We also run a site which has a distinct International audience to it. We also produce two awards events. “Small business” is our only target audience.

The core team consists of 6 full-time people, and about 18 freelancers who work part-time.  We serve many very large brands (including several Fortune 1000) that sponsor content and events.

We can offer:

  • Opportunities to build a personal brand and thought leadership
  • An exciting environment
  • Excellent visibility – we are followed by all the top brands and often in the spotlight

Budget: $25/hr.

We are looking for someone who is friendly and outgoing, takes initiative and is willing to work on a virtual team. If this is you…..continue on!

===

Note: I’ll be gathering all responses and passing them along to the business owner and he/she will contact people directly.

Interested? Submit your information here.

Have you checked out these virtual assistant resources? There are a lot of free or low-cost tools, ideas, etc. you can use in your business.

The Fine Print:

I provide this service on a referral fee-based system. If a client I’ve referred contracts with you, my referral agreement requires just 10% of your gross revenue, and only for the first 90 days you work with that client. This small referral fee is simply a courtesy to cover the significant amount of time and resources required to maintain this list and filter potential leads and VAs – not to mention the reputation I’ve worked hard to build; which is the very reason I receive so many leads each month. (Before you reply to this lead, please take a look at the portion of the contract that spells out my referral terms and fees.)

===

Have you been wondering "How Do I Start A Virtual Assistant Business? or "How To Find Virtual Assistant Jobs?".

{ 0 comments }

SEO-The-New-Way-Must-Replace-the-Old-Way1With algorithm updates like Panda, Penguin and Pigeon, marketers and their SEO teams have had to adapt the way they work to continue to produce effective outcomes. Continuing to employ tactics based on outdated practices, things like ineffective link building or those ridiculous press releases blasted all over the Web, is now more likely to do exponentially more harm than good. If you’re living in the SEO past (or if your clients are), it’s time to get rid of the old and replace it with the new.

We live in a much-changed SEO landscape. There is no long such a thing as the #1 keyword result – results vary based on a number of factors, including geographic location of the searcher, search history, and a variety of other things. As such, keyword stuffing, dubious back-linking and “black-hat” tactics are no longer effective – yet we still run across them being sold to unsuspecting customers on a regular basis. So, how do you know what to do when it comes to search engine optimization? You don’t have to be an SEO expert to understand the basics, so start there.

UX, Mobile, Content, and Social Are All Key

In the most simple of terms, search engines care about serving up the most contextually relevant results, based on the habits of the searcher, in the shortest amount of time. As a result, everything marketers and SEO pros do from a search engine optimization standpoint has to keep that in mind. Providing a great user experience (UX) for your site visitors is a key component of great SEO. Having a website that is easily viewable and navigable on mobile devices is imperative, and it must be quick-loading. Think about how patient you are when waiting on something to load—search engines know when sites take a long time to load and how quickly searchers abandon those sites in favor of sites that give them the information they want when they want it–and quickly.

Content on your website that is contextually relevant to what searchers seek (and understanding what that is before you write your website content) is important. It’s also important to produce fresh content on a regular basis that feeds your website and keeps it dynamic. Lastly, social media signals, what you’re doing in the social media space, what kind of information you’re distributing, how people are engaging with and/or sharing your content all provide signals that have an impact on search results. All of these things work together, no one of them stands alone.

The essence of great SEO answers just one question: Is it good for people? If the answer is ‘yes,’ – if what you’re doing is providing value for consumers, then you’re on the right track. It really is that simple. Funny how hard it is for so many to grasp that concept.

Old Versus New: What’s Changed?

Neil Patel at his team at Quicksprout created a great infographic that highlights the key differences between the old and the new SEO methodology and I think this is a good resource to help understand what’s changed and how to adapt. You can find the full infographic below, but first here are some of the key changes you need to know about if you think you might still be doing things in the old-school SEO manner:

  • A focus on rankings alone is out, with the new focus concentrating on how to create engagement with your target audience to increase ROI.
  • Long-tail keywords and a focus on meeting the users needs has replaced the use of single keywords.
  • Targeted content that provides real value to the audience has replaced poor quality or irrelevant copy, created with the sole purpose of meeting the search engine’s ranking parameters.
  • Only quality backlinks, gained from building genuine relationships will be effective. Stuffing content with spammy links will most likely see you disappear from the search rankings altogether.

 

What SEO Used To Be Versus What SEO Is Now
Courtesy of: http://www.quicksprout.com/2014/11/07/what-seo-used-to-be-versus-what-seo-is-now/

Focus on Them, Not on You

Bottom line, the days of writing content for search engines and/or irrelevant link-building that didn’t deliver any value other than to try and trick search engines is out. Additionally, delivering web experiences or creating content that’s all about you and not about your customers and prospects probably isn’t going to deliver the kind of results you’re looking for either. Providing value to searchers is what matters, so when you can focus on them instead of you, it will make all the difference in the world.

That includes the user experience your website delivers, providing a great mobile experience, having fresh, relevant, easy to understand content, augmented by valid social signals. As Neil points out, almost nine in ten companies are integrating content marketing into their SEO to some degree. While I think that’s great, as many companies are discovering, content alone isn’t enough. So if you’ve launched a blog in the last year or so and you’re not finding it’s delivering any return on investment, take a look at the rest of what you’re doing with regard to your online presence – that might be where you need to start. And if you’re not yet using content marketing as part of your integrated marketing strategy, it’s probably time to consider starting.

Other resources on this topic:

SEO: What’s The Impact of Google’s Pigeon Update
Content Marketing Effective for Lead Gen But Most Difficult Tactic to Execute [Study]

photo credit: SEOPlanter via photopin cc

This article was written by Shelly Kramer and originally published on V3 Integrated Marketing Blog.

===

Have you been wondering "How Do I Start A Virtual Assistant Business? or "How To Find Virtual Assistant Jobs?".

{ 2 comments }

Virtual Assistants, When It Comes To Your Copy, Do You Have The SWAG?

by Michelle MangenFebruary 11, 2015 Virtual Assistant Industry

Chances are you already do (or plan to do) copywriting for your Virtual Assistant business or your clients. When it comes to writing copy, there’s an acronym I really like: SWAG. It’s a good reminder of what you need to consider before you pick up a pen or click your mouse. I highly recommend that […]

Read the full article →

Go Mobile or Go Home

by Michelle MangenJanuary 22, 2015 Small Business Ideas

Do you know how your customers are finding you? Can they access your website and contact information on a smartphone or iPad? I live in a small city of approx. 150,000. Our city is the “gateway” you might say to cottage country and ski country in Muskoka, Georgian Bay and Haliburton in Central Ontario – […]

Read the full article →